Studies show that most people search products within a site, they expect to find what they’re looking for on the first page of results, or they’ll abandon the site. Smasher delivers the results people are looking for on the first page 95% of the time, which means more satisfied, potentially more loyal customers and ultimately increases sales. Bundled with advanced reports like search activity, navigation activity, top searches & promotional activities, comes up with the fabulous features like Popular Search & Recent Search sections, Boosting, Promotional links, Auto suggestion of keywords, sorting the results & Filtering the results.
Features
Index Based Searching:
Searches through millions of words across thousands of products of
different categories in a fraction of a second. For users it provides
high-speed search capabilities, with powerful search expressions; Phrase
matching, Boolean (NOT, OR and AND) operators
Phrase matching:
Surrounding portions of a query with quotes causes the contained
keywords to be treated as a phrase, search results will contain the
words in the phrase in precise order.
Search Across All Your Content:
Smasher will search across all your content returning all items within a
single search results page. This includes; products,
manufacturer/brand, static pages, categories etc.
Result summary & keyword highlighting:
Result summary is an extract of the original text showing as many of the
search keywords as possible. Summary can include multiple extracts from
various parts of the document when words are not close enough.
AJAX based autocomplete:
Auto-complete can be enabled for the SearchBox.
Search Suggestions:
Suggested queries that are related to a particular search term are shown
at the top of the results page and below each search result to help
visitors refine or expand their search. Learning Search also presents
spelling suggestions when people enter miss-spelled words.
Popular Search & Recent Search:
Recent and popular search key words will be listed in the Customer side,
So that customers will find the products more easily.
Boosting:
Boosting allows you to control the relevance of a Product by boosting
individual terms. For example, if you are searching for “ X-Cart Module “
and want the term " X-Cart " to be more relevant, boost it by adding
the boost factor next to the term.
Promotional ads:
Smasher allows you to add a promotional ad for products and it will list
them in Customer side, based on the search results. This is very
similar to Google Adwords. With Promotional ads Management, you can
create and run ads for the products that want to promote quickly and
simply. Promotional ads are displayed along with search results when
someone searches in the site using one of the defined promotional
keywords. Ads appear under 'Promotional/Sponsored links' in the side
column of a search page or may also appear in additional positions above
the free search results. That way, you'll be advertising to an audience
that's already interested in your products.
Auto suggestion words:
Smasher will suggest the relevant Product Names automatically based on
the words in the search bar and help the customers to find the product
faster (what they're looking for).
Result Order:
Results will be displayed in the Relevant Order and it can be sort by
various options: Price low to high, Price high to low, Alphabetical
(A-Z), Alphabetical (Z-A) & Date added
Refine Search:
Smasher presents search results with the same navigational refinements
as the rest of your site, providing a consistent user experience across
search and navigation. For instance, a search for "dresses" would show
normal search results and also present a navigable list that would allow
the visitor to refine their search by Price, Brand, Category and
Manufacturer
'Did You Mean?' spelling suggestions:
Smasher provides spell checking for search queries. This section closely
resembles the "Did You Mean...?" feature seen on Google and Yahoo!
Advanced Search:
Customers can use this option to automatically construct their query.
(Alternatively, customers can type search operators directly into the
search box.)
Stop Words:
Sometimes, some extremely common words which would appear to be of
little value in helping select products matching a user need are
excluded from the search entirely. Stop words are not searchable unless
they are enclosed in brackets ({}) or double (" ") quotation marks.
Reports:
Smasher allows e-commerce store owners to view the statistics of search
results in given period of time. Smasher will generate a report based on
the activities for : Overall Activity, Search Activity, Navigation
Activity, Filter Activity, Sort Activity, Top Searches, Top Product From
Search & Top Promotional Links
